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Pre-suasion - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: Influence, Persuasion Mental Models: Agenda Setting Theory, Association, Attentional Bias,...
David de Souza
Apr 8, 20203 min read
55 views
0 comments
The Forbidden Keys to Persuasion - 80/20 Summary
Purchase: Link Score: 9/10 Skill Category: Persuasion Mental Models: Algorithms, Attentional Bias, Authority, Commitment & Consistency...
David de Souza
Mar 25, 20202 min read
1,462 views
0 comments
The One Sentence Persuasion Course - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Confirmation Bias, Denial,...
David de Souza
Mar 25, 20202 min read
42 views
0 comments
How to Write Better Copy: 80/20 Summary
Amazon: Link Score: 8/10 Skills Categories: Copywriting Mental Models: Curiosity Instinct, Ego, Emotions: Empathy, First Conclusion...
David de Souza
Feb 27, 20201 min read
53 views
0 comments
Confessions of an Advertising Man: 80/20 Summary
Amazon: Link Score: 8/10 Skills Category: Copywriting Mental Models: Attentional Bias, Co-operation, Emotions, Specialization, System 1...
David de Souza
Feb 27, 20201 min read
28 views
0 comments
Breakthrough Advertising: 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Algorithms, Association, Attentional Bias, Authority, Commitment &...
David de Souza
Feb 27, 20202 min read
40 views
0 comments
The Copy Book: 80/20 Summary
Amazon: Link Score: 8/10 Skills Category: Copywriting Mental Models: Curiosity Instinct, Desire, Ego, Emotions, Evolution: Adaptation,...
David de Souza
Feb 26, 20201 min read
22 views
0 comments
The Robert Collier Letter Book: 80/20 Summary
Amazon: Link Score: 7/10 Skills Category: Copywriting Mental Models: Association, Commitment & Consistency Bias, Curiosity Instinct,...
David de Souza
Feb 26, 20201 min read
135 views
0 comments
Read Me: 80/20 Summary
Amazon: Link Score: 7/10 Skill Category: Copywriting Mental Models: Commitment & Consistency Bias, Cooperation, Ego, Emotions: Surprise,...
David de Souza
Feb 25, 20201 min read
18 views
0 comments
Ogilvy on Advertising
Amazon: Link Score: 7/10 Skills Category: Copywriting Mental Models: Attentional Bias, First Conclusion Bias, Incentives, Mise-en-Place,...
David de Souza
Feb 25, 20201 min read
21 views
0 comments
On Writing Well: 80/20 Summary
Amazon: Link Score: 10/10 Category: Copywriting Mental Models: Association, Catalysts, Equilibrium, Evolution: Adaptation, First...
David de Souza
Feb 25, 20202 min read
34 views
0 comments
Super Thinking Book Summary
Some people are given a toolbox on their 18th birthday. This book is a toolkit for the mind. I wish I had received this book when I...
David de Souza
Nov 26, 20193 min read
109 views
0 comments
The Lessons Of History Summary
Amazon: Link Score: 10/10 Mental Models: Action & Reaction: Newton's Third Law, Availability Heuristic, Comparative Advantage, Evolution:...
David de Souza
Nov 26, 20192 min read
115 views
0 comments
Scientific Advertising - 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Curiosity Instinct, Incentives, Novelty Bias, Resistance, Scarcity,...
David de Souza
Nov 22, 20191 min read
57 views
0 comments
The Boron Letters - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Copywriting Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order...
David de Souza
Nov 19, 20191 min read
63 views
0 comments
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