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Influence Summary: The Psychology of Persuasion
Amazon: Link Score: 10/10 Skills Category: Influence Mental Models: Algorithms, Anchoring, Authority, Commitment & Consistency Bias,...
David de Souza
Jul 13, 20204 min read
76 views
0 comments
The Process of Persuasion- 80/20 Summary
Amazon: Link Score: 9/10 Skill Categories: Persuasion Mental Models: Agenda Setting Theory, Algorithms, Association, Authority, Ego...
David de Souza
Jul 8, 20203 min read
36 views
0 comments
'Made to Stick' - 80/20 Summary
Amazon: Link Score: 7/10 Skill Category: StoryTelling Mental Models: Commitment & Consistency Bias, Curiosity Instinct, Emotions:...
David de Souza
Jul 7, 20202 min read
40 views
0 comments
Contagious - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Association, Attention Bias, Availability Heuristic, Emotions,...
David de Souza
Jul 7, 20201 min read
19 views
0 comments
The Hidden Persuaders - 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Persuasion Mental Models: Desire, Ego, Emotions: Guilt, Second-Order Thinking, Sampling,...
David de Souza
Jul 6, 20202 min read
54 views
0 comments
The Art of Manipulation - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Chain Reaction, Choice Architecture, Ego, Emotions: Anger,...
David de Souza
Jul 3, 20203 min read
206 views
0 comments
Win Bigly - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Agenda Setting Theory,...
David de Souza
Jul 2, 20202 min read
51 views
0 comments
Thank You for Arguing - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Activation Energy, Alloying,...
David de Souza
Jun 15, 20204 min read
46 views
0 comments
Pre-suasion - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: Influence, Persuasion Mental Models: Agenda Setting Theory, Association, Attentional Bias,...
David de Souza
Apr 8, 20203 min read
55 views
0 comments
The Forbidden Keys to Persuasion - 80/20 Summary
Purchase: Link Score: 9/10 Skill Category: Persuasion Mental Models: Algorithms, Attentional Bias, Authority, Commitment & Consistency...
David de Souza
Mar 25, 20202 min read
1,462 views
0 comments
The One Sentence Persuasion Course - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Confirmation Bias, Denial,...
David de Souza
Mar 25, 20202 min read
42 views
0 comments
How to Write Better Copy: 80/20 Summary
Amazon: Link Score: 8/10 Skills Categories: Copywriting Mental Models: Curiosity Instinct, Ego, Emotions: Empathy, First Conclusion...
David de Souza
Feb 27, 20201 min read
53 views
0 comments
Persuasive Copywriting: 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Curiosity Instinct, Desire, Ego, Emotions, Language Instinct,...
David de Souza
Feb 25, 20201 min read
34 views
0 comments
Super Thinking Book Summary
Some people are given a toolbox on their 18th birthday. This book is a toolkit for the mind. I wish I had received this book when I...
David de Souza
Nov 26, 20193 min read
109 views
0 comments
The Lessons Of History Summary
Amazon: Link Score: 10/10 Mental Models: Action & Reaction: Newton's Third Law, Availability Heuristic, Comparative Advantage, Evolution:...
David de Souza
Nov 26, 20192 min read
115 views
0 comments
The Boron Letters - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Copywriting Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order...
David de Souza
Nov 19, 20191 min read
63 views
0 comments
'The Elements of Eloquence' - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: StoryTelling Mental Models: Alloying, Attentional Bias, Authority, Catalysts, Emotions: Mystery,...
David de Souza
Aug 2, 20192 min read
156 views
0 comments
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