top of page
Search
David de Souza
Jul 13, 20204 min read
Influence Summary: The Psychology of Persuasion
Amazon: Link Score: 10/10 Skills Category: Influence Mental Models: Algorithms, Anchoring, Authority, Commitment & Consistency Bias,...
76 views0 comments
David de Souza
Jul 8, 20203 min read
The Process of Persuasion- 80/20 Summary
Amazon: Link Score: 9/10 Skill Categories: Persuasion Mental Models: Agenda Setting Theory, Algorithms, Association, Authority, Ego...
36 views0 comments
David de Souza
Jul 7, 20202 min read
'Made to Stick' - 80/20 Summary
Amazon: Link Score: 7/10 Skill Category: StoryTelling Mental Models: Commitment & Consistency Bias, Curiosity Instinct, Emotions:...
40 views0 comments
David de Souza
Jul 7, 20201 min read
Contagious - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Association, Attention Bias, Availability Heuristic, Emotions,...
19 views0 comments
David de Souza
Jul 6, 20202 min read
The Hidden Persuaders - 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Persuasion Mental Models: Desire, Ego, Emotions: Guilt, Second-Order Thinking, Sampling,...
54 views0 comments
David de Souza
Jul 3, 20203 min read
The Art of Manipulation - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Chain Reaction, Choice Architecture, Ego, Emotions: Anger,...
206 views0 comments
David de Souza
Jul 2, 20202 min read
Win Bigly - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Agenda Setting Theory,...
51 views0 comments
David de Souza
Jun 15, 20204 min read
Thank You for Arguing - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Activation Energy, Alloying,...
46 views0 comments
David de Souza
Apr 8, 20203 min read
Pre-suasion - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: Influence, Persuasion Mental Models: Agenda Setting Theory, Association, Attentional Bias,...
55 views0 comments
David de Souza
Mar 25, 20202 min read
The Forbidden Keys to Persuasion - 80/20 Summary
Purchase: Link Score: 9/10 Skill Category: Persuasion Mental Models: Algorithms, Attentional Bias, Authority, Commitment & Consistency...
1,424 views0 comments
David de Souza
Mar 25, 20202 min read
The One Sentence Persuasion Course - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Confirmation Bias, Denial,...
42 views0 comments
David de Souza
Feb 27, 20201 min read
How to Write Better Copy: 80/20 Summary
Amazon: Link Score: 8/10 Skills Categories: Copywriting Mental Models: Curiosity Instinct, Ego, Emotions: Empathy, First Conclusion...
52 views0 comments
David de Souza
Feb 25, 20201 min read
Persuasive Copywriting: 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Curiosity Instinct, Desire, Ego, Emotions, Language Instinct,...
34 views0 comments
David de Souza
Nov 26, 20193 min read
Super Thinking Book Summary
Some people are given a toolbox on their 18th birthday. This book is a toolkit for the mind. I wish I had received this book when I...
109 views0 comments
David de Souza
Nov 26, 20192 min read
The Lessons Of History Summary
Amazon: Link Score: 10/10 Mental Models: Action & Reaction: Newton's Third Law, Availability Heuristic, Comparative Advantage, Evolution:...
115 views0 comments
David de Souza
Nov 19, 20191 min read
The Boron Letters - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Copywriting Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order...
60 views0 comments
David de Souza
Aug 2, 20192 min read
'The Elements of Eloquence' - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: StoryTelling Mental Models: Alloying, Attentional Bias, Authority, Catalysts, Emotions: Mystery,...
156 views0 comments
bottom of page